As part of a marketing & recruiting plan for the Consultancy for Global Higher Education, I designed a brochure to serve as one of the several tangible components of the plan. The brochure is intended to be handed out at conferences or mailed to potential clients, so as to inform them of the consulting services Dr. Pamela Roy offers. The design is meant to highlight the very personal style of Dr. Roy's work. Let's go through its different iterations.
The first is the initial quick mock up version based on the client's request for something simple and personal. I went with a bi-fold design, featuring small amounts of text and large but simple images.
Next, the client provided content text and I applied it to the initial bi-fold layout.
Then I created a polished bi-fold layout, with background graphics in the client's color scheme. This was submitted to the client as one of the several alternatives created by our team.
The client loved my design but wanted to combine it with elements from the other mock-ups, with the most significant change being to make it tri-fold rather than bi-fold. There were also some suggested changes to the text content, which were added verbatim.
For the final version, I simplified the text on the outside of the brochure a bit to make the overall look simple and clean.
